Wednesday, July 8, 2009

Opening. Grandly.

The AmaniDC center opened in the dead of winter during a recession. It was gutsy, to be sure. But, heartened by the fact that doors had been thrown wide open for us, we walked through them with faith. This morning, I walked into a shop flooded with summer's light and warmth. What at first felt stifling soon became a metaphor for the provision we've seen here in our small space on Mt. Pleasant Street. By mid-day yesterday the shop was bustling. Customers tried on dresses and marveled at the children's items. It's tremendously encouraging to see strong sales and such positive responses to people connecting to Amani through this location. Thank you for your support that has made this possible!

Although we opened our doors earlier this year, bringing together the various aspects of Amani's new DC home has taken several months. Now we're ready to "officially" welcome everyone to our new space at the end of the month. (In case you haven't heard, there's more information here.) Rachel has really been the mastermind behind the shop design. She's done a great job maximizing the space and infusing it with true Amani flavor. I'll post some images below to give a taste of the new look, but I definitely encourage visits to get the full effect.

It's continually a challenge to connect visitors with the spirit of Amani. Recently, I've been thinking about the distinctive spirit of the Amani centers in Africa, particularly the way they stand out as welcoming havens of serenity & prosperity in places rarely known as such. The women working together have been welcomed into Amani, and they eagerly extend this to others. Visitors of many cultures and backgrounds discover this and often marvel at Amani's uniqueness. Accomplishing such a spirit in the US inevitably looks a bit different. Personal connections with staff and volunteers are important, but we're also thinking through how to do this visually with images and words that highlight Amani's sense of care, community, sustainability, and dignity.

Another fun part of that effort will be "Watoto Hour" - a regular children's story hour that we're planning to get started next month. A group of moms from a local church are interested in helping us get this kicked off. And with the local library closing for renovations, we're hoping to connect with more neighborhood children and caregivers who have attended a similar event there. The possibilities are endless!

As promised, here are some photos from my friend Matt's photo shoot in June:

The AmaniDC team - Debbie, Brittany, Rachel, & Julia.
(Not pictured: lots of volunteers and another Rachel, our summer part-time Shipping Assistant/Saturday Manager)

This dress drew in countless passersby with its bold colors and striking design.

The jewelry display is a popular destination for most customers.

So many bags. So little space!

Julia makes use of the cozy Watoto (Children's) Nook.

The products that tell a story.

Mt. Pleasant by day.

Last thought: I've had fun in the past week setting up and experimenting with a Facebook fan page. You can become a fan of us here!